About Us

Welcome to Idee Pure!

Founded in 2013 in Manchester, UK, Idee Pure was created by John and Nat, who set out to craft premium handcrafted soaps that cleanse, nourish, and protect the skin. With over 10 years of experience, we produce every bar in small batches, ensuring the highest standards of quality and care, using unique recipes developed through years of research.

Our soaps are trusted by world-class athletes in Brazilian Jiu-Jitsu (BJJ), Mixed Martial Arts (MMA), and other high-impact sports, offering a deep cleanse that removes impurities without stripping away essential moisture. But Idee Pure is more than just for athletes—our soaps are perfect for anyone who values high-quality skincare, suitable for all skin types, including sensitive skin.

Formulated with natural ingredients, our soaps are gentle enough for daily use, providing a deep yet soothing cleanse that leaves skin feeling soft, refreshed, and hydrated. Whether you're recovering from an intense workout or simply looking for everyday skin nourishment, Idee Pure delivers the ideal balance of purity and performance.

Safety is at the heart of what we do. Each of our soap recipes has been assessed by a certified chemist and complies with E.U. Cosmetic Safety Regulations, ensuring that what you put on your skin is safe, effective, and crafted with care.

Discover the difference with Idee Pure – over 10 years of premium skincare, trusted by athletes and designed for all.

Welcome to the Idee Pure family!